Behind the scenes
Kuurne-Brussels-Kuurne is an annual one-day road cycling race in Belgium. This photo was taken for the 2023 campaign
It is clear that the course lives with us. But what would our cycling heroes be without the fire of the public? Nothing of course.
We have resolutely chosen to show what Kuurne-Brussels-Kuurne is really about: the race supported by its enthusiastic cycling fans.
It is clear that the course lives with us. But what would our cycling heroes be without the fire of the public? Nothing of course.
We have resolutely chosen to show what Kuurne-Brussels-Kuurne is really about: the race supported by its enthusiastic cycling fans.
Client: Kuurne Brussel Kuurne
Agency: Focus Advertising
CD: Karel Vanoverberghe
AD: David Libeert
Cyclist: Alec Segaert
Retouching: Jeffrey Vanhoutte
©Jeffrey Vanhoutte