MAKING OF
Commissioned by D’Artagnan for their client POM Oost-Vlaanderen, we opted for a hybrid visual workflow combining photography, AI and Photoshop.
Based on the brief, we first presented a casting selection featuring various AI-generated models, along with styling proposals. Once the client had made their selection, the locations were photographed. The chosen models were then generated to match the selected backgrounds and carefully integrated using Photoshop.
The studio shoot featured in the making-of was also created entirely using AI and carefully crafted to look and feel like a real photoshoot.
Agency: D-Artagnan
Client: POM Oost Vlaanderen
AD: Geert Wolfs
Photography, Photoshop & AI: by myself
©Jeffrey Vanhoutte